Content Strategy
Define the editorial vision, formats, and publishing cadence that get your content in front of the right audience.
Content Strategist & Growth Marketer
Tanish Chachra — 7+ years of content strategy and editorial leadership in digital media. I help publishers, brands, and creators build the strategy, team, and workflow to take their content from zero to millions of readers.
Services
From strategy to execution — I've built content products and grown audiences from the ground up, not just advised on them.
Define the editorial vision, formats, and publishing cadence that get your content in front of the right audience.
Segmentation, SEO, and headline/discoverability optimization to scale readership — proven at millions-of-readers scale.
Build and run the team and workflow behind consistent, high-quality content output.
Integrate AI into content workflows to speed up production without compromising editorial quality.
Experience
Co-launched a 60-word sports news app covering MLB, Soccer, Golf, Tennis and F1, defining the editorial voice and production workflow from scratch, with AI-powered tools built into the pipeline.
Sample stories
Scaled the F1 vertical from a niche blog to 5M average monthly readers. Set editorial priorities across football, F1 and multi-sport coverage; produced and edited 5,000+ articles.
Video
Long-form athlete conversations, as production head.
About
I help publishers, brands, and creators turn content into massive audiences. Over seven years in digital sports media, I've built and scaled audience-first products — growing a sports website to 5 million monthly F1 readers and co-launching Sports Condensed, a 60-word news app covering five sports verticals from the ground up. I work at the intersection of editorial, product thinking and audience development, leading teams, setting content strategy, integrating AI into production workflows, and securing exclusive access across football, Formula 1 and multi-sport coverage.
Areas of expertise
Contact
Open to content strategy, editorial leadership, and audience growth work — full-time or consulting. Reach out any time.